A brand that has stood the test of time for over a century and is still going strong.
A brand that is synonymous with elegance and was founded by a woman who yearned to make fashion simple. Take a walk down history with me to discover Coco Chanel and what made this brand grow from a little hat boutique in France to one that is desired by women across the globe today.
At a time when fashion was overtly designed and the clothes for women were constrictive, Chanel disrupted the fashion world with clothes that were comfortable and elegant. She replaced structured-silhouettes, based upon the corset and the bodice, with garments that were functional and at the same time flattering to the woman’s figure.
“In order to be irreplaceable one must be different.