STYLE JOURNEY

GUCCI

ABOUT

The biggest selling Italian brand known for its timeless and innovative designs. From serving equestrian customers to experimenting in times of crisis,Gucci has seen it all.

Let’s take a walk down the most iconic moments in the history of this brand that is nothing short of spectacular.

IT’S NOT

CLASSIC,

IT’S PRO

VOCATIVE

Gucci’s DNA is not classic. It is made with a hint of temptation. It reinvents itself according to the changing times.

It’s grounded and country-esque with its equestrian motifs, glamorous and flashy in the attention-seeking way and that’s what works in its favor every time.

GUCCI TIMELIME
1883
1910
1915
1921
1924
1925
1926
1945
1955
1954
1983
1987
2005
2009
1883

Gabriell Boheur Chanel, French designer and founder of Coco Chanel was born. She had a rough childhood, she learnt to sew in an orphanage from the nuns, a skill that would be the corner stone in her fashion empire.

1910

She opened her own hat boutique aged 21 under the name ‘Chanel Mode’.

1915

She opens her first fashion boutique.

1921

The most popular fragrance no. 5 was launched. It was named after her favorite number 5. To this day it continues to remain the best selling perfume in the world.

1924

First makeup collection was launched.

1925

She introduced the legendary Chanel suit with collarless jacket and well-fitted skirt.

1926

The iconic and the most essential piece for a woman ‘The Little Black Dress’ was invented.

1945

She was forced to close her shops due to World War II.

1955
The 2.55 bag named after its own birthday, February 1955 is launched. The quilted leather was designed to honor Coco’s love for riding. The bag was launched with its signature mademoiselle lock.

1954

Chanel reopened her couture house and the Iconic Little Black jacket was designed to bring freedom of movement to women.

1983

Karl Lagerfield takes over Chanel to continue the legacy of the fashion queen. He chose to break away from the lady-like persona of the brand and ring in the modern times.

1987

The first Chanel watch debuted.

2005

To celebrate the 100th anniversary of the 2.55 bag, it was reissued.

2009

The Boy Bag was introduced. It had the elegance of the bags previously designed by Chanel with a hint of the modernism.

2017
2011
2010
2009
2008
2002
1999
1990
1985
1974
1966
1961
1953
1951
1947
1935
1921
1902
1897
1881

Gucci launches a home decor line.

2017

The company celebrates its 90th anniversary by launching a Gucci Museo (Gucci Museum) to preserve the brands luxury.

2011

Renewed digital flagship is unveiled and – Gucci Playground – an iPad app dedicated to kids wear is launched.

2010

Flora by Gucci for women launches.

2009

Gucci by Gucci Pour Homme, the first men’s scent created by Giannini, makes its debut with actor James Franco starring in the ad campaign.

2008

Frida Giannini, joins Ford’s design team to strengthen the accessories wing of the business.

2002

The Jackie bag relaunches in a variety of colors.

1999

American designer Tom Ford is hired to oversee women’s ready to wear.

1990

The iconic loafer is displayed at the Metropolitan Museum of Art in New York and becomes part of the permanent collection.

1985

The first fragrance launches.

1974

The Flora scarf print is designed for Princess Grace of Monaco.

1966

The Jackie bag is named after Jacqueline Kennedy is seen sporting it.

1961

Guccio Gucci passes away at age 72. The iconic Gucci loafer with metal horsebit is created.

1953

The green-red-green web becomes a hallmark of the company.

1951

The first bamboo-handled bag, inspired by the shape of a saddle, is possibly produced in this period.

1947

League of Nations’ embargo against Italy makes import of leather and other materials difficult. Gucci develops a specially woven canapa, or hemp, from Naples, printed with the first signature print. Gucci’s first successful suitcases are made from it.

1935

Guccio opens his first stores in Florence.

1921

Taking inspiration from the English-inspired luggage, he returns to Florence and joins the leather manufacturer Franzi.

1902

As an immigrant worker he finds work in theSavoy Hotel, London.

1897
Guccio Gucci is born in Florence.
1881

– GUCCI SPEAKS –

“The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.”

– Aldo Gucci