STYLE JOURNEY
GUCCI
ABOUT
The biggest selling Italian brand known for its timeless and innovative designs. From serving equestrian customers to experimenting in times of crisis,Gucci has seen it all.
Let’s take a walk down the most iconic moments in the history of this brand that is nothing short of spectacular.
IT’S NOT
CLASSIC,
IT’S PRO
VOCATIVE
Gucci’s DNA is not classic. It is made with a hint of temptation. It reinvents itself according to the changing times.
It’s grounded and country-esque with its equestrian motifs, glamorous and flashy in the attention-seeking way and that’s what works in its favor every time.
Gucci launches a home decor line.
The company celebrates its 90th anniversary by launching a Gucci Museo (Gucci Museum) to preserve the brands luxury.
Renewed digital flagship is unveiled and – Gucci Playground – an iPad app dedicated to kids wear is launched.
Flora by Gucci for women launches.
Gucci by Gucci Pour Homme, the first men’s scent created by Giannini, makes its debut with actor James Franco starring in the ad campaign.
Frida Giannini, joins Ford’s design team to strengthen the accessories wing of the business.
The Jackie bag relaunches in a variety of colors.
American designer Tom Ford is hired to oversee women’s ready to wear.
The iconic loafer is displayed at the Metropolitan Museum of Art in New York and becomes part of the permanent collection.
The first fragrance launches.
The Flora scarf print is designed for Princess Grace of Monaco.
The Jackie bag is named after Jacqueline Kennedy is seen sporting it.
Guccio Gucci passes away at age 72. The iconic Gucci loafer with metal horsebit is created.
The green-red-green web becomes a hallmark of the company.
The first bamboo-handled bag, inspired by the shape of a saddle, is possibly produced in this period.
League of Nations’ embargo against Italy makes import of leather and other materials difficult. Gucci develops a specially woven canapa, or hemp, from Naples, printed with the first signature print. Gucci’s first successful suitcases are made from it.
Guccio opens his first stores in Florence.
Taking inspiration from the English-inspired luggage, he returns to Florence and joins the leather manufacturer Franzi.
As an immigrant worker he finds work in theSavoy Hotel, London.
Guccio Gucci is born in Florence.
